Welcome to Social Media & Marketing for Realtors, I’m looking forward to sharing valuable information with you!
Reputation Management will be the first topic, as you all know reputation is vital for your business. Today I will show you three FREE websites that can help improve your online presence and reputation. By updating profiles and receiving reviews & recommendations from clients these sites can help develop and sustain your business! It’s important to promote yourself on these sites because it tells your potential clients that you are someone they want to work with. Having great reviews is yet one more thing that incites them to pick up the phone and call you.
LinkedIn, Zillow, and Yelp all allow you to have free profiles online with reviews/recommendations.
When creating your profiles make sure your first paragraph is search engine optimized (SEO). Using keywords in the first paragraph like who (must be first and last name), what, and where for your business. This allows Google to index (find) these sites and include them in Google searches of your name. It is easy to get reviews & recommendations on these websites once you have created the profiles. Send the links to past clients, like for your zillow profile page, and ask them to do a quick star rating.
Or for LinkedIn you can “Ask for Recommendation” and it will send it personally.
Yelp has an added bonus when creating a profile. They not only let you have your profile, video, links, and photos but they actually promote your profile when people are searching on their website. See the right hand side of the image where it says “people who viewed this also viewed…”
Make sure you are updated on all of these sites and start asking for reviews & recommendations!